SUBJECT LINES are among the most potent - and overlooked - weapons in the insurance marketer’s arsenal. They are the headline of today’s messaging. They don’t just fuel the open rate of billions of emails every day. They set the tone for the reader who you’re trying to reach. A different word, a different day - the smallest tweaks can double or triple the response you get to the campaigns you worked so hard to create.
<aside> 👉🏼 In this Research Center, I’ll publish science-based research that answers the question: how can you get the most people to open, read and respond to your email? As of this writing, I give full credit to Jay Schwedelson, Founder SubjectLine.com & President and CEO of Outcome Media. He’s currently doing some of the finest work in the marketing world on the power of intentional subject line selection. I’ll be adding more at least every month. Michael PS: Please feel free to share this with your marketer.
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Personalization, Emojis, Best Day to Mail
New Year Subject Lines, Logos in Email
Super Bowl SLs, Length of Email
Job Personalization, Friday Email
Halloween, Webinars, Surging Words
Numerals, Company Personalization, Invitation Emails
Winners, Losers, Year-End Review
IOS 15 Email Update, Marketing Automation
Beginning of the Year SLs, Multiple Sends
Proper Words to Use, Graphical Symbols
IOS 15 Update and Impact, Best Time to reach ‘Non-Openers’
How Often to Email the Same Offer
Time of hour to send; teaser subject lines
Do’s and Don’ts in Email Subject Line, Worst time to send Email
Word Count, Words to Increase Open rate
Words, Characters and Do’s and Don’ts to Increase Open Rate
What’s working, what’s not for the beginning of the year
Super Bowl Impact, Fun Subject Lines, Email Marketing Test Ideas
Proven Chat GPT Prompts for Email Marketing
42 Rules, secrets and tips for killer email subject lines
My LAST Newsletter THIS YEAR (c’mon!)…
“Valentine’s Day is the COOLEST Holiday!” – SAID NO ONE EVER.
Listen to Michael Jans and Jay Schwedelson share the latest email marketing secrets HERE:
https://www.youtube.com/embed/fYqGcdv3FS8
https://www.youtube.com/embed/QwItCULcdf4
https://www.youtube.com/embed/s0di8Cvvq8A
https://www.youtube.com/embed/k4kYKK4L488
https://www.youtube.com/embed/rjEsTO3QC_Q
https://www.youtube.com/embed/q-aWYis-YFM
https://www.youtube.com/embed/wcwxJ80MaKk
https://www.youtube.com/embed/gl8xjoR_ARM
https://www.youtube.com/embed/QoL7lqkdQR8
https://www.youtube.com/embed/WVi8qioig5w
https://www.youtube.com/embed/gvTpxP3hUho
https://www.youtube.com/embed/5pl7RUC26aQ
https://www.youtube.com/embed/YFtNnGqhB1Y