SUBJECT LINES are among the most potent - and overlooked - weapons in the insurance marketer’s arsenal. They are the headline of today’s messaging. They don’t just fuel the open rate of billions of emails every day. They set the tone for the reader who you’re trying to reach. A different word, a different day - the smallest tweaks can double or triple the response you get to the campaigns you worked so hard to create.

<aside> 👉🏼 In this Research Center, I’ll publish science-based research that answers the question: how can you get the most people to open, read and respond to your email? As of this writing, I give full credit to Jay Schwedelson, Founder SubjectLine.com & President and CEO of Outcome Media. He’s currently doing some of the finest work in the marketing world on the power of intentional subject line selection. I’ll be adding more at least every month. Michael PS: Please feel free to share this with your marketer.

</aside>

Personalization, Emojis, Best Day to Mail

New Year Subject Lines, Logos in Email

Super Bowl SLs, Length of Email

Job Personalization, Friday Email

Emojis, Newsletters, Unsubs

Trending Words

Elipses, Trending Words

Apple’s Privacy Protection

‘Embarrassing’ Questions

Trending Words, Holiday Email

Halloween, Webinars, Surging Words

Numerals, Company Personalization, Invitation Emails

Holiday-Themed Subject Lines

3-Month Boost, Inbox Activity

Winners, Losers, Year-End Review

IOS 15 Email Update, Marketing Automation

Beginning of the Year SLs, Multiple Sends

Proper Words to Use, Graphical Symbols

IOS 15 Update and Impact, Best Time to reach ‘Non-Openers’

The Pre Header Trend

How Often to Email the Same Offer

Time of hour to send; teaser subject lines

Do’s and Don’ts in Email Subject Line, Worst time to send Email

Word Count, Words to Increase Open rate

Words, Characters and Do’s and Don’ts to Increase Open Rate

End of Year Email Marketing

What’s working, what’s not for the beginning of the year

Super Bowl Impact, Fun Subject Lines, Email Marketing Test Ideas

Myths about Subject Line

Proven Chat GPT Prompts for Email Marketing

42 Rules, secrets and tips for killer email subject lines

My LAST Newsletter THIS YEAR (c’mon!)…

“Valentine’s Day is the COOLEST Holiday!” – SAID NO ONE EVER.


Listen to Michael Jans and Jay Schwedelson share the latest email marketing secrets HERE:

https://www.youtube.com/embed/fYqGcdv3FS8

https://www.youtube.com/embed/QwItCULcdf4

https://www.youtube.com/embed/s0di8Cvvq8A

https://www.youtube.com/embed/k4kYKK4L488

https://www.youtube.com/embed/rjEsTO3QC_Q

https://www.youtube.com/embed/q-aWYis-YFM

https://www.youtube.com/embed/wcwxJ80MaKk

https://www.youtube.com/embed/gl8xjoR_ARM

https://www.youtube.com/embed/QoL7lqkdQR8

https://www.youtube.com/embed/WVi8qioig5w

https://www.youtube.com/embed/gvTpxP3hUho

https://www.youtube.com/embed/5pl7RUC26aQ

https://www.youtube.com/embed/YFtNnGqhB1Y

https://www.youtube.com/embed/mFytOYx2S40

https://www.youtube.com/embed/mUyUTF2dKEI