SCOOP 2       January 27, 2021

Running Out of Time:

Using '2021' can give a huge boost to both email 'Open Rates' and 'Click After Open Rates'. BUT, you only have about 15 days left to use this tactic (after that it is old news).

BtoB Subject Line: Using ‘2021’ Open Rate Up 25%

BtoC Subject Line: Using ‘2021’ Open Rate Up 19%

BtoB Headline of Body Copy: Using ‘2021’ Click Rate Up 19%

BtoC Headline of Body Copy: Using ‘2021’ Click Rate Up 15%

(And stop using ‘2020’. That is a boat anchor. Pulling performance down)

Quick Tip:

Your logo in your emails will get about 20% of all clicks. Send traffic to offer destination page and not homepage. This is a waste of valuable traffic.