SCOOP 20 FEBRUARY 10, 2022

How you say things is everything. ‘On Demand’ video content is surging in the last 90 days. In the past ‘On Demand’ was an offer only used when you had nothing left to promote. People are so busy and all over the place that ‘On Demand’ content has been moved to theàfront of the line to fill up the lead funnel.

BUT the phrase ‘On Demand’ is a super boring way to get people excited about the content.

Example:

‘Watch Now’ generates 34% Higher Click-Through Rates Than Saying ‘On Demand’

https://lh6.googleusercontent.com/cj8HXtyowZIPAPLAK_6J-UU1U_hIhi1WbMpkC2u-wgJ1drM0w4CESrz-6_w14xxU9Y5kDcGfdfAR0VGvTua4VBzgt02LwVteQPv8ji3hkaUH-82rAoaefAPCKXfZXQ0iTIgysGXKTxqFZS7h3pg2Jt79S23bx9fozkqn7jJjZJVysqSHBL8

Valentine’s Day = ❤️

Your inbox is about to explode with emojis. Get ready for some seriously bad puns, lame jokes and overall weak attempts at humor within subject lines. As marketers, we must embrace the fact that these little graphical symbols will boost open rates (especially during holiday periods). So here is a breakdown of the key ‘Valentine Emojis’ that will generate the largest increase in Open Rates when used within the subject line:

• 😍 Smiling Face with Heart-Eyes – UP 14%
• 🥰 Smiling Face with Hearts – UP 12%
• ❤️ Red Heart – UP 12%
• 🎁 Wrapped Gift – UP 12%
• 😘 Face Blowing a Kiss – UP 11%
• 💍 Ring – UP 10%
• 😻 Smiling Cat with Heart-Eyes – UP 10%
• 💋 Kiss Mark – UP 9%
• 💌 Love Letter – UP 9%
• 💔 Broken Heart – UP 9%
• 💘 Heart with Arrow – UP 9%
• 💝 Heart with Ribbon – UP 8%