SCOOP 30

Welcome to The Weirdest Marketing Time of The Year…

Consumer marketers abandon all rationale plans and roll with “just do everything” and Business marketers revise down MQL definitions because there is no time left to drive meaningful pipeline before Q1…What fun!!

So, lets take a look at some QUICK WINS to help boost performance….

10 Things You Should Think About Doing…. [ALL METRICS FROM LAST 90 DAYS]

Some of these you might know, others maybe not, but all are worth testing (or re-testing)…

FIRST WORD of Subject Line Capitalized Increases Open Rate:

• Business: 18% UP
• Consumer: 21% UP

[Brackets] at Start of Subject Line Mentioning Offer Increase Open Rate:

• Business: 24% UP
• Consumer: 17% UP

These Words LOWER Email Open Rate When Mentioned in Subject Line

• Meeting: 10% DOWN
• Chat: 11% DOWN
• Quick: 9% DOWN
• Learn: 7% DOWN
• Remember: 8% DOWN
• Might: 9% DOWN