SCOOP 22 MARCH 15, 2022
Let your prospects YELL at you! Call-to-Action Buttons with EXCLAMATION POINTS Increase Click-Through Rates by 17%!!!
EXAMPLES:
Don’t overuse this tactic and have them everywhere. You can’t be excited about everything unless you work for the Weather Channel.
Pre-Header Trend…
First, what is a PRE-HEADER?
A preheader is the text following the subject line when an email is previewed. A preheader is one of the first things an email recipient sees when viewing an email.
Almost every email sending platform has an easy way to plug in the pre-header text you want to use. If for some reason your tool does not here is a link that goes over actual code you can use to put it in yourself - https://www.activecampaign.com/blog/email-preheader
https://lh5.googleusercontent.com/ZveRwGCGIbO2GdZY1X-8O1rBujtPnN31z915cv7jvP5S4tmNvmA1CADBKIsN1TwITuRucbkHOw1olCvDFZzVsF4rKjHs-lrtuVG8V2ML7G0bx8XsDYMEU0EvWsPapFUL6B6fiv6BeMjnoBSl9XcSxqDFQSEoEgdVyUaUuW4g_z9opVnv-p4
https://lh5.googleusercontent.com/nmO97bNzGiXunlkTek6sAGSVWLXmVxFMINo_KIBCO3yxZfCtzNHdcuYrtgL-vEwYZt4h2NIMKS5feBiol4bFgAU4riZ3y4-Oo5iXXUenZA6uFsdtD5JgtzQV5mel9UxiQ56YC4n6Ie-ipBHsJ_EP0dhY1LM31sHd8gl_jQn9y4gr4_nbexA
Now the Pre-Header Trend…Stop reading immediately if you are not using the pre-header space for anything other than information about your offer. It is a total fail to use this valuable real estate for things like “View on a web page’”.
Now that we know the pre-header should include details about your offer, we can get on to the trend which is to include EMOJIs in the preheader (see image above).
Test it! Costs you nothing. Easy to do. And over the last 60 days it is increasing open rates by 14%.
Business to Business Trend:
INDUSTRY Mentioned in Subject Line Increasing Open Rates by 22% Last 30 Days.
EXAMPLE: