THE START OF THE YEAR STINKS!

The first 2 weeks of January are NEVER good for EMAIL MARKETING

Here is some interesting data to consider…

HISTORICALLY

2nd Half January Click-Through Rates vs. 1st Half:

Consumer: UP 31%

Business: UP 42%

And this year especially...Nobody has time for your emails. They can barely figure out how to function normally. Things will pick up in a big way as January wraps up.

BTW: If you see a strong start to the year than you are in for some great performance for the year ahead!

BUSINESS DATABASE TIP:

Bad Economy Equals Bad Data…

Layoffs, job changes, people moving…Your email ‘bounces’ are not just undeliverable...They are your new ‘Account Based Marketing’ database.

Review your ‘bounces’ and see what accounts you need to make new contacts at…

JANUARY SUBJECT LINE WORDS:

https://ci4.googleusercontent.com/proxy/avgvRJYOjRa4r_Jh71QmkeZwIu4dyAtqz0TtRX2afnDJcWbuJTg2CdNm21R4bkfy00CtR-4700GZrrwTaDb7VNCxA9hyZ61LgPUGAxzIqSNp5WcfBtkCJ5WETS1MOA=s0-d-e1-ft#https://jayschwedelson.com/Content/images/Scoop-Images/Picture1-scoop32.jpg

‘BUDGET’ in Subject Line: Sadly, this is doing well…

https://ci4.googleusercontent.com/proxy/ccKGkQ1u5ulltgeY-cb1fpd6oxyIA65soZwPgREPTS4PfqwtLVs6TIXkQmWiLlSQburzP2y3CpPbkFtlcNgQVsgBnMoPzS1aCfUicGcezKTuS399PhcO_kxJhZvdQQ=s0-d-e1-ft#https://jayschwedelson.com/Content/images/Scoop-Images/Picture2-scoop32.png

LINKEDIN TIPS - NEWNEWNEWNEW…

The Algorithms are ALWAYS Changing: