You Don’t Like Sports? You Don’t Like the Teams? WHO CARES!

GET READY: The SUPER BOWL Increases Email Performance! For Business and Consumer Offers!!

Leading up to the Big Game you can drive some strong EMAIL engagement if you leverage ‘being in the moment’. It’s not CHEESY to tie your marketing to big events…It means you are relevant, and your content is fresh. This goes for CONSUMER and BUSINESS email marketing efforts.

So here are some easy tests to consider:

‘MVP’ used in Subject Line 3 days prior (and 1 day after) Super Bowl lifts Opens: Business UP: 19% Consumer UP: 24%

Examples: BtoB: Are you the MVP of your Marketing Team?

BtoC: MVP Sale Starts Now!

FUN SUBJECT LINES  Examples: Don’t Care Who Wins? Check this out… Wings, Commercials, Beer and…

Words That Boost Open Rates Next Week Touchdown

Big Game

QB

Super

Win

EMOJI !in Subject Line 24 Hours Before till 24 Hours After Super Bowl Open Rates UP: Business UP: 24% Consumer UP: 31%

NOT RELEVANT The National Chicken Council estimates that Americans will eat a record high 1.42 billion wings during the Super Bowl.

At half-time, it's estimated around 100 million toilets will flush…So is this.

BUT, BUT, BUT, BUT, BUT…

Monday AFTER Super Bowl is BAD FOR EMAIL!!!!

Business Open Rates: Go DOWN 14% Consumer Open Rates: Go DOWN 17%