SCOOP 23 MARCH 20, 2022
DUMB ALERT: “Our email performance is down because we are sending too much” – WRONG!!!
Your email performance is down because you are doing lots of things wrong and you are boring.
By sending less you will generate even less overall engagement and eventually the recipient will forget who you are, you will get fewer customers and you might as well close up shop. Little harsh?
But seriously…send out relevant stuff and people will get excited about every email you send.
Let’s assume now that you have compelling content and interesting offers so we can go over the optimal way to drive response…
OFFER RELATED EMAIL SENDING:
Offer Related Email Messages Sent 5xs vs. 1x Generate a 150% Increase in Total Clicks.
Example Sending Schedule: [FOR BOTH B2B AND B2C]
https://lh6.googleusercontent.com/q_W3GFFEKyqPY2oB_leExymW81-xUPFWmyLKSeSHoaNo7MShAsycPG9yPnPNDY2fJ8rANwMFDo7VGx7OUWqKZFHJZQdLuugIgJ8g57AvJK-7NYEjQp7ZURnhKXJhhI-y_1czi1xy71fAoIdsh1ZTBH8HPfZrQ-7cU-cMqxoD_WvcdWiU-1Y
I KNOW WHAT YOU ARE THINKING…
But I will get unsubscribes! Terrible things will happen!
Relax…You might get a few more unsubscribes. Big deal. Those people were NEVER going to buy from you again. AND, the ironic part is that because you are sending more and generating more clicks than normal, it will help your engagement metrics and could even HELP you to STAY in the inbox. So, it’s a WIN-WIN! [even if you don’t do a 5x send for every offer you should consider at least one extra send beyond what you are currently doing – it works!]
https://lh5.googleusercontent.com/KKcuWh3M9IXgXMzAFZer1pfIQsD8jIgBatoLEDcrVn_y7bYveCc9nI-4W5wByavb468l-1XX8_4NTQn9Z77aevRoFmzkNtMCqmsHhuXeq5pp7o6rc5igwFhJuSwuy78g3SYJDqaLtNdSjgL5RTMmMulvdSziFLBUbZD-7QkJDxOYsDA4uj0
AVOID THIS HUGE MARKETING MISTAKE…
What is it??? Oh no!! It’s nothing. I just wanted you to read this next stat…
Negative Outcome Subject Lines Increase Email Open Rates:
Business: 31%
Consumer: 34%