SCOOP 25             MAY 20, 2022

Nobody Cares! (about pretty much anything)…

This is the first sentence of this newsletter and you are already debating whether you care enough to continue (and I don’t blame you).

The only time we care about ANYTHING is literally right before the thing happens:

• Rocketship takes off – CARE @ 10 seconds prior
• Anyone else’s birthday – CARE @ that day (maybe)
• ANY EMAIL OFFER – CARE @ HOURS PRIOR TO EXPIRATION

‘Last Chance’ Email Offers Sent ‘DAY OF’:

BUSINESS:

Sent within 6 Hours of Event Occurring/Offer Ending Have an Increased RESPONSE RATE of 31% vs. Not Doing ‘Day of’ Send.

CONSUMER:

Sent within 12 Hours of Offer Ending Have an Increased RESPONSE RATE of 38% vs. Not Doing ‘Day of’ Send.

If you are not doing an extra send the ‘DAY OF’ you are missing out on a huge potentially lift in response.

That’s Hot…(and yes, this is a reference to Paris Hilton on Simple Life)

Last 30 Days: Here are trending subject line tests….

Summer Lovin! (Thought about quoting Nelly but went with Grease instead):

‘Summer’ in Your Subject Line increases Open Rate 29% Last 30 Days

https://lh3.googleusercontent.com/qS-yNJ48NmaBi4OlGg10829xBU8E2EIHqsGHlvRvptB8b8UlcG-msWQKjNBBjWHZ0-RD8xV0vcuUlRsjH_gY6jvD14Tn7kf5roobfhH-YOKPqLAHWX1AmWdQZuhzJe2c3vz4V-sVgodlY2r5uwRXx2_Ag6yQ09EEJ6rWVxccTkljtbGEzBM

Do’s and Don’ts: Great new test…and SUPER RANDOM!

‘Do’s and Don’ts’ in Subject Line Increases Open Rates 34% vs. Standard Information