SCOOP 4 FEBRUARY 24, 2021

Just for YOU! (this is WORKING):

BtoB: ‘Function/Title Personalization’ in Subject Line – OPEN RATES UP 28% [Last 90 days]

Real Subject Line Example:

• [Webinar] Best Practices for SMB Marketers
• What Concerns Security Professionals Most?

BtoC: ‘Interest’ Personalization in Subject Line – OPEN RATES UP 24% [Last 90 days]

Real Subject Line Example:

• Smart Investors Are Doing THIS
• Only for DIY’ers

Easy Version That Works Too: Subject Line: Just For You

(Boost Open Rates 15%+)

OVERALL IDEA: People like opening emails that they think are for them specifically and not ‘everyone else’.

What would you rather open:

New Webinar About Latest Industry Trends

Or

[Webinar] For Marketers ONLY: Latest Industry Trends

INTERESTING: Friday ‘OFFER EMAIL’ Volume…(last 90 days)

BtoB: ‘OFFER EMAIL’ volume on Friday’s is 48% lower than Tuesday, Wednesday or Thursday.

BtoC: ‘OFFER EMAIL’ volume on Friday’s is 31% lower than Tuesday, Wednesday or Thursday.