SCOOP 15           NOVEMBER 24, 2021

Quick Tip Before We Stuff Our Faces:

Getting someone to open an email you send is not just about generating sales or leads. When someone opens/clicks on an email you send it teaches the receiving email network that you like to engage with that particular sender.

3-Month Boost:

For 90 days following any recipient opening/clicking on an email you sent them the likelihood of going into the INBOX for future emails goes up 280%!

This is for both Business-to-Business and Business-to-Consumer marketers!

WHY DOES THIS MATTER RIGHT NOW?

‘Inbox Activity’ is at the highest point of the year on Black Friday. ‘Inbox Activity’ is NOT an open rate but rather the time spent in an inbox. SO…this is the best opportunity you have to generate opens/clicks that will give you that BOOST in Inboxing Rate heading into Q1.

What should you do?

Send an email with a subject line like the ones below:

Subject Line:

Thanks, and…

Just wanted to say…

How was Thanksgiving?

Our Teams Favorite Thanksgiving Dish Is…

(the “…” is there to drive suspense)

The goal is to GET THE EMAIL OPENED! Take advantage of the eyeballs that will be focused on email over the next week so that your 2022 starts off strong!  (AGAIN, this is for both BtoB and BtoC marketers!)