SCOOP 11 SEPTEMBER 22, 2021
Halloween Email Promotions Surging Already
(and what it means...)
‘Halloween’ Promotional Email VOLUME First 2 Weeks of September:
vs. 2020 – 2021 is UP 58%
vs. 2019 – 2021 is UP 29%
Email CLICK RATES: ‘Halloween’ Related Promotional Email (First 2 Weeks September):
Click-Through Rates UP 24% vs 2020
Click-Through Rates UP 19% vs 2019
Why does this matter?
Buyers are clearly OK with the increased email volume they are receiving based on the fact that performance continues to rise. The biggest factor driving interest right now is PERCIEVED SCARCITY. Buyers are aware of product availability issues and are looking to purchase earlier than ever. BIG TAKEAWAY: Start your holiday promos now!
WEBINARS are BOOOOOOOOOOOOOOORRRRING…
WEBINAR EMAIL PROMOTIONS RIGHT NOW:
Click-Through Rates Increase 38% When Subject Line Highlights Topic And Does NOT Mention Webinar.
Say what????
These subject lines are both promoting the same WEBINAR…But the one that is getting a much stronger response mentions the topic and NOT that it is a webinar.
EXAMPLE: Salesforce.com – Promotes Webinars Without Mentioning Webinar in Subject Line
https://lh4.googleusercontent.com/ZXsG6tW5c2354iF7uanr5LGHqxuNA5v-It_lkRzABUT4ljwjGv1feAadujwFxtp0ew8DjQ6W1dzo2cIVdCjfFLjaVrQiUB4O4x_zEnGuUJ9Jk8uoydm3DWBZWpM3Xm56yV56TxVbE_YFZyiR7tmdztpVfkuhYlDuF8ugECh5BR_sYS02HDQ