SCOOP 1       January 21, 2021

BtoB Tip:

The last 90 days we have seen a shift in what personalization is working for BtoB.

‘First Name’ personalization in the subject line is leading to a 9% LOWER Open Rate. BUT, ‘Company Name’ personalization in the subject line is leading to a 18% HIGHER Open Rate. Good Test!

New Test Idea:

Emoji’s In Preheader. We already know that Emoji’s do really well in subject lines (Increase BtoB Opens by 22% and BtoC by 28%). But now marketers are starting to use Emoji’s in the Pre-Header (what is the pre-header????). New data is showing that Emoji’s in the Preheader are increasing Open Rates: B2B up 14% and B2C up 19%. This is emerging and worth a test!

Head Scratcher:

Tuesday is the best day of week for email opens (BtoB and BtoC) but Thursday is the best day of week for driving revenue from email. Have you tried changing up your email schedule?

https://lh6.googleusercontent.com/kdQZ0mqSzXMNkBTFKYNllPK-f3xoaBg8-WauCFn8WtQ8IhPaPHe3Co5vKHOt6VkFTHprywrU6NYyKNOrBpZdVhan1u2-oDSSoMr20tb-NINuDy1wvrHkleVXSZ1xMFvkkO7p2v2CBGsyAOsH4BKvJZqm7Fxul8sLS3-45LEi0MWnlUQLhJo