SCOOP 12 OCTOBER 21, 2021
My own subject line on this email is not a best practice...I just realized that.
Subject Line Tip: Numerals Increase Open Rate 19% Vs. Written Out Numbers [Example: 7 vs Seven]
Anyway, how goes it???
iOS 15 Update...World Is Still Here
I don’t want to use up real estate in this newsletter to detail why iOS 15 is annoying, so I recommend googling “iOS 15 Email Marketing”...
So here is the update regarding this super annoying topic:
iOS 15 adoption has been slow (so far). Roughly 30% adoption rate of iOS 15 as of October 20th Apple has yet to ‘push’ the update aggressively on our devices and you should expect ‘full adoption’ by end of year/January.
The impact on inflated email opens so far has been about 10%. Meaning...because Apple is automatically sending back an ‘open’ for every user of iOS 15 (who opted-in to Mail Privacy Protection) your email Open Rate tracking is inflated about 10% right now (BtoB and BtoC). That will continue to inch up over the next few months. FUN!
BtoB Trending Tactic:
LAST 60 DAYS: Shift in what personalization is working for BtoB:
Top performing ‘personalization’ for BtoB subject lines has been ‘Company Name’.
‘Company Name’ Personalization is Increasing Open Rates by 37%
Subject Line Example:
You’re Late! ‘Black Friday’ in October!
From October 1st- 18th ‘Black Friday’ Mentioned In Subject Line:
Open Rate Increase: