You don’t get the day off, bars don’t have special happy hours, all Valentine’s movies are terrible, and I eat more chocolate over 2 days than any human should consider consuming.

But it is still a marketing event so we gotta break down what it means for both CONSUMER and BUSINESS marketers…

https://ci3.googleusercontent.com/meips/ADKq_NbPYcrrlBCRtMBrlq4-Txaac1x-fYXKsPoB8bPp-WR3p0H-tsCxSuvopR8mOoQ0LTVnslTaQEp92yvMmuzs3TWSvvC025k7K4IEpL5xxHHzFPIB2uMwbolnRH9Q10gE-Q=s0-d-e1-ft#https://jayschwedelson.com/wp-content/uploads/2024/02/Picture-020924-1.jpg

TOP CONSUMER EMOJIS for Week Before Valentine's Day:

EMAIL OPEN RATES GO UP WHEN THESE EMOJIS USED AS FIRST CHARACTER IN SUBJECT LINE:

Smiling Face with Heart-Eyes – UP 21%

https://fonts.gstatic.com/s/e/notoemoji/15.0/1f60d/72.png

Smiling Face with Hearts – UP 20%

https://fonts.gstatic.com/s/e/notoemoji/15.0/1f970/72.png

Red Heart – UP 17%

https://fonts.gstatic.com/s/e/notoemoji/15.0/2764_fe0f/72.png

Wrapped Gift – UP 16%

https://fonts.gstatic.com/s/e/notoemoji/15.0/1f381/72.png

Love Letter – UP 15%

https://fonts.gstatic.com/s/e/notoemoji/15.0/1f48c/72.png

BUSINESS to BUSINESS Valentine's Day TIP:

AVOID sending on this day!

B2B Email Open Rates on Valentine's Day: DOWN 22% vs. Regular Day

JAY, Does Personalization Still Work in Subject Lines?