You don’t get the day off, bars don’t have special happy hours, all Valentine’s movies are terrible, and I eat more chocolate over 2 days than any human should consider consuming.

But it is still a marketing event so we gotta break down what it means for both CONSUMER and BUSINESS marketers…

TOP CONSUMER EMOJIS for Week Before Valentine's Day:

EMAIL OPEN RATES GO UP WHEN THESE EMOJIS USED AS FIRST CHARACTER IN SUBJECT LINE:

Smiling Face with Heart-Eyes – UP 21%

Smiling Face with Hearts – UP 20%

Red Heart – UP 17%

Wrapped Gift – UP 16%

Love Letter – UP 15%

BUSINESS to BUSINESS Valentine's Day TIP:

AVOID sending on this day!

B2B Email Open Rates on Valentine's Day: DOWN 22% vs. Regular Day

JAY, Does Personalization Still Work in Subject Lines?