SCOOP 5       MARCH 01, 2021

QUICK WINS:

FOR EMAIL NEWSLETTERS:

BtoB: Using an Emoji as the first character in daily/weekly/monthly enewsletter increases open rates by 17%

BtoC: Using an Emoji as the first character in daily/weekly/monthly enewsletter increases open rates by 19%

Example:

https://lh4.googleusercontent.com/BywE49hMhF3CFsEN_eKYZkYI7HjRVXmM3_QjBHUXTI-SRQiJ6QgqOQcyIzSMJMNh44M-RrKtSkEoiV4u5PYnoRacInG1Sgg-xeW1uzeqdkxxIJI5XGIpgkx3fu5bILBAd_EpgANfdJ212xhNjLIo81nCiItr0unKp9foPChdD0yUyTngtQM

UNSUBSCRIBES Are not a Terrible Thing?  [THIS IS A GAME CHANGER]

Say What????

Campaign Example of Why This is True:

Client sends out 100,000 emails and tests using Emoji’s in subject line for first time.

Good News – Open Rate goes UP by 14%

Bad News – They get an extra 24 unsubscribes that is more than usual.

BUT IS THAT REALLY BAD NEWS….

For this campaign we dug into the unsubscribes and found that 88% of the remove requests were from contacts who had not opened an email from that sender in over 12 months! So the reason they unsubscribed is that for the first time in over a year they actually noticed the email.

Our team dug into this concept and reviewed 20 million emails sent over a 100 email campaigns where subject line tests were performed in last 6 months:

BtoB: 94% of Unsubscribe Requests When New Subject Line Tactics Are Tested Are from Contacts Who Have Not Opened an Email From That Sender in Over 12 Months.

BtoC: 91% of Unsubscribe Requests When New Subject Line Tactics Are Tested Are from Contacts Who Have Not Opened an Email From That Sender in Over 12 Months.

MATH EXAMPLE:

100,000 Emails Sent Out With Subject Line Test