BUSINESS MARKETERS!!! Now is a GREAT TIME!

NOVEMBER 20th Through DECEMBER 20th

LETTER FORMAT Emails Targeting DIRECTOR LEVEL and ABOVE Professionals (Dir, VP, C-Level) Have Increased Performance: Click-Through Rates: 34% Higher Than Average

Why is this??? Plans for new year have begun…

• “We need a new CRM system”
• “Our billing software is terrible”
• “Staff is coming back, and we need supplies”

Inbox Volumes For B2B Decision Makers is significantly LOWER during this 30 day period. Now is your chance!

https://ci6.googleusercontent.com/proxy/G31vm_IC0a6bA_F1tLMCpq7I3xajnWTUkzivjgXI7owwmtl-c1CrK73bi34gjiWEk70ygaQWUWJ7n_4W0sPRFeCZ8qyXFozv8U8Q8j7ce36f4Dz-1hORVyPDgpu6=s0-d-e1-ft#https://jayschwedelson.com/Content/images/Scoop-Images/Picture2-112122.png

CONSUMER MARKETERS:

We eat more, we argue with family more, and we receive more email than normal – IT’S THE HOLIDAYS!

You’re Not Sending Out More Than Usual??? Hello!?!

NOVEMBER 15th Through DECEMBER 24th:

2X SENDS SAME DAY DURING HOLIDAYS: Morning Send + Afternoon/Evening Send vs. One Send During Holiday Period:2x Same Day Send Increased Overall RESPONSE RATE: 22%

https://ci6.googleusercontent.com/proxy/cnHyaGW7btokePcINmzP3haUdvBtFvS1WbjF35KJyJQy8dStEfNHZ2rDGz78CfXhAcSOEnQwa4W9gUegjRZ1cO5orKCmdnrpW8gOMlCZz1wDNImZuMy_6MGcuqRk=s0-d-e1-ft#https://jayschwedelson.com/Content/images/Scoop-Images/Picture3-112122.png

BUSINESS MARKETERS: Use the COMPANY NAME!!

NOVEMBER Through JANUARY Recipient COMPANY NAME Mentioned in Subject Line Increase Open Rates by 37%

EXAMPLES: ACME = COMPANY NAME

• Is ACME Ready for 2023?
• ACME: Outlook for Financial Services Sector