<aside> 💡 Here are a few strategies to consider. I got several of these from a recorded conversation with Tim Denning.

</aside>

1. Steal from yourself.

• It’s not just ‘okay.’ If you value your time as an entrepreneur and value feedback from the marketplace, it’s an imperative.
  • repurpose previous content
  • heck, put it through copy.ai or a similar platform. You’re still responsible for your message. Always.
  • re-use the same content
    • delete the original
    • how often
      • wait 8-12 weeks to recycle
      • does one per day...
      • make slight changes

2. Serious posters should maintain a spreadsheet

• Not a bad idea to keep a spreadsheet that shows your topic and other key items important for your purpose. (Here’s a copy of one I just started.) You can use it to:

  1. plan ahead
  2. avoid duplicate content
  3. schedule repeatable content
  4. track engagement (and insights on reasons why)

  

3. Write on hot buttons

• so: stay current on your industry or market
• one question survey topics for example

4. Don’t sweat the details

• stick to your values and you won’t go wrong
• boo-boos disappear quickly
  • besides, don’t overestimate your actual readership!

5. Use the LI newsletter if you can get it

• seems to be (too!) widely available now!

6. How DO you generate income? how do you turn it into business?

• See other material on:
  • Thought Leadership Marketing
  • Lead Magnets & Funnel Creation
  • Marketing in the Modern Age of Insurance
  • The 4 Stage ACOR Marketing Model
  • The 5 Levels of the Modern Insurance Agency

Toolkit Links

Quick Start Guide for LI Toolkit

The New Beat-the-Algorithm Checklist

3 types of posts that make it easy to create content that gets attention, respect - and LEADS

Cool Tools That Will Accelerate Your LinkedIn Marketing

Instant Dashboard: Your Social Selling Index