3 types of posts that make it easy to create content that gets attention, respect - and LEADS

Three Types of LinkedIn Posts that Get Eyeballs (and Clicks)

Lead with a hook: LinkedIn shortens posts so that only the first two sentences show on the feed. Readers need to click to read more, so it's LIFE OR DEATH for that post to include a hook in your first two sentences that puts their finger on ‘click’.
Add context. How did ‘this’ happen to you or a client?
End with a zinger
Format:
- A shocking statistic or controversial quote
- A failure that left you feeling stumped or hurt (or gave you a great insight)
- A controversial declaration that the status quo is wrong
- A self-evident description valuable tools or solutions, e.g. "My favorite tools for creating Thought Leadership are..."

Generally, use an image that ‘tells the story.’ (Like this sample below about the long term trend of searches for the term ‘content marketing.’)

You make a strong ‘hook’ statement around that resource or asset.
Put it in context for the reader.
Drive them to find out more. Or, direct them back to that image. ‘Getting it’ is the dopamine hit that makes them want to engage in your content.