Impact of Social Selling Index All activities and actions from members are analyzed daily by LinkedIn. You can visit your Social Selling Index (www.linkedin.com/sales/ssi) to see how LinkedIn ranks your performance. We have discovered a correlation between a higher S.S.I. and more reach in your first batch. This year’s research shows the impact is declining, but still influential. If your SSI score is:

90 = 30% more reach 75 to 90 = 20% more reach 60 to 75 = 10% more reach 45 to 60 = normal reach < 45 = 20% less reach

GETTING MORE REACH

When publishing a post on LinkedIn, your post will initially be shown to a small test group of your connections (on average 8 - 10%). This 1st test group is responsible for the success of your post! If this test group engages, views will be increased. If the test group ignores it, your post will be devalued. You can increase views on a post, and thus the likelihood of success, with these 3 elements:

1. Social Selling Index - Get your score above 70 (out of 100)
2. Profile Strength - Make sure your LinkedIn profile has achieved “All Star” Status
3. Size of your network - Expand your network with relevant connections.

SOCIAL SELLING EXPLAINED:

Your S.S.I. is indexed every day, however LinkedIn shows you the results with a delay of 3 days. Steps to improve your SSI

1. Establish your Professional Brand by adding media, visuals to your LinkedIn profile and use all the sections wisely. Get endorsements, recommendations and publish an article.
2. Find the Right People by using Advanced Filters to visit profiles of 2nd and 3rd degree connections. Have a high acceptance rate on connection requests.
3. Engage with Insights by publishing engaging content, adding value in Groups, responding to InMails, and engaging with SmartLinks(*)
4. Build Relationships through all the actions you perform on your 1st degree network and all activities combined.

PROFILE STRENGTH

LinkedIn loves data. By completing the following 7 Steps you will reach “All Star” Profile Strength

1. Picture
2. Industry