#HASHTAGS

• The sweet spot for number of Hashtags is between 3 and 5 for each post.
• Less than 3 hashtags reduces reach by 40%. More than 5 reduces reach by 20%. More than 9 reduces reach by 35%.
• Placing Hashtags in the comments has no effect on the reach of the post.
• Consistent use of a specific Hashtag in your own posts will increase relevant content of the same hashtag in your own feed by 10%.
• If you are using Creator Mode, using 5 Hashtags will only have a slight increase in reach.
• Position of Hashtags throughout the text or at the bottom has no influence.

#PERSONAL HASHTAGS

• Personal Hashtags are a great way to create your own Personal (or company) Community. Tip : make sure to include a personal element in the Hashtag (first name, company name)
• Benefits of Personal Hashtags:
  1. People who follow your personal Hashtag won’t miss out on your Content.
  2. By grouping your Posts with the same hashtag together, people will see and engage with your Multiple Posts at the same Time
  3. When clicking on your personal Hashtag, users will see previous Posts with the same Hashtag, allowing them to engage with older Content they may have missed.