NOTE: Notes taken by AI. Caveat emptor
Quick recap
The team discussed their experiences and strategies during and after a series of tornadoes and a hurricane, with a focus on client communication and retention. They also explored the concept of social proof and its potential impact on conversion rates, with Michael sharing a promotional strategy involving a 'bomb' to boost sales. Lastly, they discussed strategies for retaining customers, particularly in the challenging Florida market, and the potential use of a thank you letter to clients to review their business and renewals.
Next steps
Coping With Tornadoes and Client Communication
Michael was recovering from Covid-19 and conducting a meeting in Arizona. Matt was dealing with a surge in claims following a tornado that killed 7 people in a neighborhood he services. He checked on clients' wellbeing and assisted with the claims process. A separate tornado passed close to Matt's house, causing damage over a 20-mile path through his county. Matt, the first entrepreneur of the month, shared his recent activities, including making outbound calls to a concerned neighborhood and using email and text to communicate important information to clients due to his staff's unavailability. Michael mentioned his upcoming vacation, and Linda joined the call to discuss communication methods with Matt. Linda and Matt discussed reaching out to clients before and after a catastrophic event, such as a storm. Matt explained that while it's not feasible to reach out to everyone, they prioritize key clients. Linda learned that they can send emails to clients to show their care and potentially create retention. Matt also mentioned that their agency has grown too large for personal outreach to all clients.
Discussing Team Support and Communication Strategies
Matt and Linda discussed the importance of showing concern and imparting value to their team members, especially during challenging times such as natural disasters. Matt shared his experience of being in an area prone to hurricanes and how technology can help in such situations. Michael then updated the team on his communication with Briar Greaves and his son Sam, who were dealing with storm-related claims. Michael also mentioned his upcoming trip to France with Teresa. Lastly, Michael emphasized the power of physical, tangible communication and encouraged the team to utilize it.