Meeting Summary

NOTE: Notes taken by AI. Caveat emptor

Quick recap

The team discussed the challenges faced by the new guy, Mike Skatos, and the potential of using blockchain technology for insurance. They also emphasized the importance of ongoing collaboration, clear expectations, and understanding marketing in agencies. The conversation ended with discussions on the importance of customer acquisition and retention, niches in business, and strategies for customer segmentation.

Next steps

All members to print and review the list of 19 game changers, identifying at least 3 areas for improvement.
Matt to implement the "Thank You" letter strategy for existing clients before the New Year.
Al to continue segmenting clients and adjust service levels based on policy count and value.
Nick to assist in implementing the "Thank You" letter strategy to soften the impact of service level changes.
All members to explore and implement new technologies like Claude AI and call summarization features to improve efficiency.
All members to prepare for the online planning retreat on December 19th, 2024.

Legacy Issues and Blockchain Discussion

Michael and Nick discussed the challenges faced by the new guy, Mike Skatos, who has inherited some legacy issues from Rich and Mike Becker. They also discussed the potential of using blockchain technology for insurance, which was initially proposed but later squashed due to resistance from big donors and legacy companies. They agreed that the association's mission should not be influenced by revenue sources. Lastly, they noted the growth of the channel and the increase in revenue in Q3.

Ongoing Collaboration and Clear Expectations

The speakers discussed the importance of ongoing collaboration and clear expectations between principals and marketers in agencies. They highlighted the need for regular meetings and open communication to ensure success. The speakers also emphasized the importance of understanding marketing and being involved in the process, rather than just hiring a marketer and hoping for the best. They also stressed the need for a clear understanding of the activities to be performed and the level of freedom and accountability expected. The conversation concluded with a brief presentation, which was recorded for future reference.