The ‘big secret’ of getting the highest possible valuation is simple:
<aside> ❗ The decisions you make now create the value you get later.
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But, those decisions change. Depending on your ‘Strategic Horizon:’ the time between today - and the day you sell.
Here is a simple outline to show you what decisions to make and what behaviors to execute based on your Horizon:
Open the ‘carrots’ for each section below: