Thanks to Richard Van Der Blom for performing and publishing these findings on LinkedIn:

💥 less reach for 99.9% of all the users

💥 less impact for dwell time, although still important on text posts

💥 more content of the same author in your feed

💥 two phases where engagement can boost the growth, the first 90 minutes are crucial

💥 hashtags between 1 and 10 show almost no difference, we advice 3 - 5

💥 negative engagement slows the growth of your reach

💥 after publishing a post, stick around to engage yourself in your feed

💥 explore Creator Mode, it can help!

💥 Newsletters, although huge potential, are down in reach and engagement

💥 Engaging Company Pages perform 3x better than those who only publish

💥 Use 7 slides for your Document Posts

💥 Some formats outperform others, choose wisely

💥 Ideal Video length between 20 and 60 seconds, square format

💥 Impact of your Social Selling Index (S.S.I.) on reach declined further

💥 Reposts and shares bring additional audience to the original post

💥 Only 5.2% of all members is publishing content on LinkedIn (increase with 0.4%)

💥 Ideal post is 400 characters less compared to 2021

☀️’Authentic videos’ - just look at your iPhone and start shooting - outperform highly produced videos by 78% (Source: Jay Schwedelman)