💡 Get Ready to Boost Your Agency's Worth – Regardless of When You Plan to Sell 💡

“The decisions you make now determine the value you get later.”

The Big Three

EBIDTA: Earnings before interest, debt, tax & ammortization

This is a function of REVENUE (get big!) and the proper management of expenses & debt

Use the Growth Model Analyzer to align your expenses to Best Practices.

SYSTEMS: Make the agency progressively less dependent upon the principal

Continually assess the systems that Attract, Convert, Optimize & Retain customers

Use The ACOR Reporter monthly to reflect, clarify and improve those systems

If you have a marketer, use the ACOR Marketing Game Plan to clarify & collaborate on plans & progress

TRACK RECORD OF GROWTH: Grow to the last minute

A business with a consistent record of growth is worth more to the buyer

(Use everything we teach that fits your business!)

**1. Start Making Strategic Decisions Now 🎯**

Regardless of your 'strategic horizon', there are moves you can make immediately that will have a serious impact on your agency's valuation. Don't wait; start strategizing today. (See #12 below.) The decisions you make NOW create the value you get later.

2. Understand the Role of EBIDTA and Revenue 💵

Understand how revenue and earnings determine your agency's value. Seek to increase your EBITDA to skyrocket your agency's equity value. Keep a tight rein on labor costs and always aim for efficiency. Revenue always matters as you create higher value. EBIDTA matters as you get closer to your magic date.