The Most Advanced Form of Content Marketing is Thought Leadership Marketing

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What is ‘Thought Leadership Marketing?’ It’s delivering content to the marketplace and your customer base that is such high quality that it:

• solves their problems
• rises above the noise
• and positions you as the premier expert

Thought Leadership Marketing allows you to dominate your market with integrity, trust and loyalty.

Does it work? Toggle the ‘carrot’ below to see the results of an Edelman-LinkedIn survey:

• This is how Thought Leadership impacts your market:

TOGGLE each ‘Secret’ below to open up the tool:

Secret #1 - Be an Expert in Your Customer: Listening as a Core Business Discipline

Secret #2 - Jumping in the Zeitgeist: Entering the Conversation Already Going on in the Heart & Mind of the Customer & Marketplace

Secret #3 - Discovering Your Sweet Spot: Finding Creative Tension with Your Marketplace

Secret #4: Adding Wisdom to the Conversation: How to Grab the Top Spot in the Short Thought Leadership Ladder.

Secret #5: Linking Story to Idea: Honoring Your Customers’ Stories - and Connecting to Yours

Secret #6: The Cultivated Transparency of the Guru: How to Be the Leader the Market Wants to Follow

Secret #7: Size, Shape & Sequence: What Your Content Should Look Like, Feel Like & Sound Like - and What Order It Should Be In.

Secret #8: Owning Your Platform: Mastering the Art of the Episode

Secret #9: Connecting Thought Leadership to Your Marketing Engine: Turning Ideas into Dollars