In order to get best results your first test group needs to engage with your post in the first 2 hours after publishing.

If you passed "golden hour," your content temporarily appears in your followers' feeds.*

This is where "Golden hour" comes in. What is golden hour? It's the FIRST hour after you share a post on Linkedin, and it's vital to your post's success.

LinkedIn measures the initial engagement to see if it's worthy of moving on into other people's feeds. If your post does well in the first hour, its much more likely to do well all day, week, or month.

When it comes to golden hour, here are some do's and don'ts

DO:

• Post at a time when your followers are online.
• Ask a question to spark engagement.
• Interact with other posts while your post is in its first hour.
• Follow a consistent posting schedule so your followers know when to check for new posts.
• Respond to anyone who engages.

DON'T:

• Just post and forget. You need to come back to the post and interact with any comments.
• Tag people unless you know at least one of them will respond within an hour.
• Go back and edit your post. In my experience, this weakens the reach.