Referrals. The holy grail of marketing.

Why? Lowest Cost of Customer Acquisition imaginable. And - because referrals come ‘pre-baked’ as Highly Loyal Insurance Clients - the highest Customer Lifetime Value possible.

The assets in this Center are ‘free use’ for Mastermind members.

Included in this kit are:

The Referral Growth Calculator to demonstrate precisely how much a Referral Program is worth to you. (Along with a video to explain how to use it.)
The 4-P Referral Formula to show you exactly how to run a Referral Program.
Actual Referral Program Marketing Content to eliminate any excuse, reason or obstacle that stands between you and more referrals! 😇

<aside> 💌 The Referral Growth Calculator! If you ever wondered, ‘what are referrals really worth to me?’ OR, ‘How much MORE would they be worth if I pumped it up a notch?’ your answer is here. And, I think you’ll be amazed. See what happens to agency income at three different levels of referrals: Industry Average, Reliable Referral Program and Ideal Referral Program. (Calculated based on Safeco Industry Research.) Click below to download your version of this new tool.

Download your copy here:

Referral Growth Analyzer Final2.xlsx

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Short Video Explanation of The Referral Growth Calculator

One final note on the economics of referrals. They are the best of both worlds and nothing compares:

They deliver the lowest possible Cost of the Acquisition of Customers (CAC).
They deliver the highest potential for Customer Lifetime Value (CLV). Bain & Company research reveals that referred customers come to you ‘pre-baked’ with a 9 or 10 Net Promoter Score. That has to do with the deeply rooted psychology of being referred by a trusted friend or colleague.

So, done right, you win the two challenges to the insura-prenuer: CAC and CLV.

True, not enough to scale. But this is THE place to build a foundation.

<aside> 💰 NOTE: click on the ‘carrots’ below to open up the next sections.

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