External Links reduce the reach of your content. But obviously, many of us want to drive traffic from LinkedIn to our website. So what’s the best way to do that?

Method #1 Including link with original post. We strongly advise you to include the external link directly in the original post. You will get less reach (in the beginning) but if you follow all the other Algorithm rules you’ll still reach more engagement/traffic.

Method #2 Edit post and add link after post goes live. We advise you to not use the “Edit-Method” because Posts that are edited within the 1st hour see an additional drop of 25% in reach (!)

Method #3 Posting the link in the comments Being the first to comment on your own post reduces the reach by additional 15% Getting multiple comments on your post will move the comment. It will no longer be the first and will result in 60% less clicks than method 1. When your Post gets shared, the link is gone (Oops)