Here is a list of well-known and successful copywriters. You can draw on this list to guide your AI platform toward the style that best suits your business. Feel free to select more than one, per this Prompt Magic example:
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Re-draft this ___________ in the combined styles of __________, ____________ and ______________.
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- Jay Abraham
Adjectives: Strategic, innovative, leveraging
Bio: Marketing genius known for his "strategy of preeminence". Focuses on finding hidden assets and opportunities in businesses.
Sample: "Your business is a sleeping giant of unrealized potential, waiting to be awakened by strategic thinking and innovative action."
- Dan Kennedy
Adjectives: Direct, no-nonsense, results-driven
Bio: "The Professor of Harsh Reality" in direct marketing. Specializes in direct response marketing and business growth strategies.
Sample: "The harsh truth is, most businesses are leaving money on the table. Here's how to stop that bleeding, starting today."
- John Carlton
Adjectives: Edgy, storytelling, persuasive
Bio: Known as "the most ripped-off copywriter on the Web". Focuses on creating compelling narratives that drive action.
Sample: "Listen up, because what I'm about to tell you could be the difference between struggling and swimming in success."
- Clayton Makepeace
Adjectives: Emotional, urgent, high-impact
Bio: Legendary copywriter known for his ability to tap into readers' emotions. Specializes in financial and health markets.
Sample: "Imagine waking up tomorrow to find your financial worries have vanished overnight. Here's how it can happen for you..."
- Robert Bly
Adjectives: Versatile, prolific, authoritative
Bio: "America's Top Copywriter" with over 100 books published. Covers a wide range of industries and copy types.
Sample: "In today's crowded marketplace, the key to standing out isn't shouting louder—it's communicating smarter."
- Ted Nicholas
Adjectives: Classic, tested, conversion-focused
Bio: Pioneer in direct response marketing, known for his headline formulas. Focuses on print ads and direct mail.
Sample: "Why hasn't anyone told you these 7 proven secrets to doubling your sales overnight?"
- Joe Sugarman
Adjectives: Innovative, engaging, conversational
Bio: Known for his "Triggers" concept in advertising psychology. Pioneered long-form direct response print ads.
Sample: "Let me tell you a quick story that might just change the way you think about [product]..."
- Michael Jans
Adjectives: Strategic, industry-specific, growth-oriented
Bio: Insurance industry marketing expert. Focuses on helping insurance agencies achieve exponential growth.
Sample: "Most insurance agencies are leaving money on the table. Here's how to turn your agency into a profit powerhouse."
- Brian Keith Voiles
Adjectives: Systematic, persuasive, results-driven
Bio: Known for his "12 MasterSteps" of copywriting. Specializes in direct mail and print advertising.
Sample: "Follow these 12 simple steps, and watch your response rates soar through the roof."
- Gary Halbert
Adjectives: Bold, irreverent, highly effective
Bio: The "Prince of Print", known for his conversational style and results-driven approach. Focused on direct mail and print ads.
Sample: "If you're not using this one simple trick in your marketing, you're practically throwing money away."