We have noticed the following differences in the reach of various

LinkedIn content in 2021 vs 2020: Polls: +80 to +100% Posts with Documents: +10 to +15% Posts with Video: +5 to +10% Multiple Picture Post: +5 to +10% Posts with External Links: -10 to -15% Posts with less than 3 lines text: -20%

Other conclusions: Text posts with less than 6 lines of text (white lines not included) receive -25% to -35% less views in the first test group! Make sure you give people plenty to read with your post. Interesting Fact (!) Getting people to click the “See More” button is more powerful in terms of engagement than a “Like” to the LinkedIn algorithm.