WHEN TO POST?
Working from home has had a direct impact on the best day and time to post. In 2020, there were 3 peak times for posting content during work hours. They were morning, directly after lunch, and early evening. In 2021 we now see a flatliner from 08:00 in the morning to about 19:00 in the evening. However, we have identified some sweet spots
Best days to post: Tuesday - Thursday - Saturday() Best times to post: Mornings 08:00 - 10:00h (local time) () On Saturday about 60% of all members check LinkedIn, while only 20% publish content
Frequency! Do not post multiple pieces of content within 24 hours. LinkedIn is going to divide your reach over all the posts. If you post 3 times a day, you will literally kill the engagement on your 1st post!
If you passed "golden hour," your content temporarily appears in your followers' feeds.