• A Like increases the reach of a post by +2% amongst the content creator’s 1st degree connections and an additional +3% reach from the 1st degree network of the person who clicked Like
• A like on a Co page post will boost reach by +3 to +4% among Co followers.
• There is no difference between the reaction buttons on reach.
• The positive effect of getting engagement within 24 hours is now spread over 6 days, compared to 3-4 days (in 2020)
• A comment is 4 times more powerful than a like
• Commenting first on your own post reduces reach by 15-20%
• Replies to comments from a third party boost reach by 5-10%