These are common categories of Evergreen Content:

1. Answer Commonly Asked Questions

Easy to get. Ask team members who speak with the market. Can use FAQ format.

2. “Ultimate Guide”

Example: “The Pennsylvania Contractor’s Ultimate Guide to OSHA Compliciance.” Does not need to be just about insurance. Consider safety & protection as ‘entry point’ issues. Positions you as an expert in their field.

3. Checklists

4. Common Mistakes Made by

5. Case Studies

Appeal to the market’s passion for finding out about other people.

6. Resource Guide or Library

Free tools. Links to your content.

https://resources.michaeljans.com/resource-library-5711

7. Glossary of Terms