This checklist is your starting point—not the whole system. Use it to ignite strategic thinking, dominate your niche, and build the agency buyers chase down.

Why is this important?

• Niches grow faster (if you know what you’re doing)
• Niches boost margins (you repeat processes over and over)
• Niche focused agencies sell for more (because they grow faster and have higher margins!)

1. Craft Your Ideal Client Profile (ICP)

🎯 Precisely identify and attract your most profitable clients.

• Discover the formula for pinpointing high-value prospects
• Gather ‘inside intelligence’ on market trends, pains, and opportunities
• Find key list sources, thought leaders, and influencers in your niche

2. Create a Powerful Program Name

📛 Stand out and rise above the crowd.

• Use naming formulas that convey expertise, trust, and specificity
• Signal market dominance and specialization instantly

3. Design a Proprietary Process

🛠️ Build a framework your competitors can’t copy.

• Give prospects instant confidence with a step-by-step system
• Turn your process into a brand asset and differentiation weapon

4. Formulate a Unique Selling Proposition (USP)