- We have seen changes in video performance compared to last year’s research.
- 30-40% less organic video content appearing in timeline. 20-30% more Ad video content in timeline. Up to 60% videos now have subtitles.
- Only 20% have the square format.
TIPS FOR USE OF VIDEO
- Natively upload or post to Vimeo
- Length is between 45 - 60 seconds
- Video is Captioned
- Video has Square Format
- Video has Engaging First Frame Thumbnail
Videos in 2021 compared to 2020:
Reach on videos has declined by -20%
Engagement with videos is down -10 to -15%. This means the
positive effect of Dwell Time for videos has ended.
For best results for Video on LinkedIn, we recommend natively
uploading the video to LinkedIn or using Vimeo. We don’t
recommend you use YouTube links for publishing videos.
Interesting fact!
Video is the most re-shared form of content on LinkedIn.
- LinkedIn live users increased by 574% in 2021 (437% growth in 2020)
- LinkedIn live receives up to 20 times more comments than native video. Up to 6 times more likes than natie video.
