First set of prompts:

1. State the market
2. Explain the pain
3. Ask it to brainstorm X number of topics that will help solve problems
   1. include topics on safety, protection, as well as tips to saving money
4. Ideally, state if this content is for Top, Middle or Bottom of the funnel and/or for existing customers.

<aside> 💰 EXAMPLE: Address the needs of middle and upper middle class homeowners in Florida They typically own a nice home, two or more cars, and may own ‘toys’ like boats. The primary pain is that property insurance in Florida is getting very difficult to get and very expensive. Please brainstorm 7-10 topics for content that would help position my agency as an obvious agency to do business as a Thought Leader. Include topics about safety, protection, as well as things to consider to save money without sacrificing coverage. Use this for Top of Funnel and nurturing existing customers.

</aside>

Actual Chat Response (click to open)

Second set of prompts:

1. Choose one topic and:

   1. Ask it to: Draft a blog (for example) of 700 words (approximately) on __________ with a headline, subhead, introductory paragraph, bullet points, a closing paragraph with a moderate number of emojis in the style of ________ (example: John Carlton).

   <aside> 💰 EXAMPLE: Draft a blog of 700 words (approximately) on “Home Safety Measures to Reduce Insurance Premiums in Florida: Investigate the correlation between implementing home safety measures and reduced insurance premiums, offering practical tips for homeowners to fortify their homes against natural disasters and break-ins” with a headline, subhead, introductory paragraph, bullet points, a closing paragraph with a moderate number of emojis in the style of John Carlton.

   </aside>

   Actual Chat Response (click to open)

   Actual Chat Response: “In the style of insurance marketer, Michael Jans” (click to open)

   Actual Chat Response: “In the style of Jay Abraham” (click to open)

   FINAL COMMENTS:

   1. Re-purposing content is critical to marketing speed and reach. If you have a message that resonates, you can deliver it in multiple formats, such as a blog, ‘cheat sheet (PDF), video, social post, newsletter article, etc.
   2. Depending on the business purpose of the content, you should consider adding a CTA (Call to Action) that drives them to your calendar, website, phone, etc.
   3. Good content deserves to be consumed. Consider driving your list - prospects, customers or both - with an email campaign.