The Simple Step-by-Step Process to Create Evergreen Content

Creating high-impact Evergreen content doesn’t require magic—it’s a repeatable process. Here’s how to do it in a way that guarantees longevity, repurposability, and lead generation for your niche market.

Step 1: Identify Your High-Value Topics (The Brainstorming Phase)

Evergreen content works because it answers questions that never go away. Your niche audience (whether it’s self-storage facility owners, craft breweries, wildland firefighters, or small business borrowers from the SBA) will always need help with:

✅ Common pain points

• “What every self-storage facility owner needs to know about liability risks”
• “How to reduce workers' comp costs for wildland firefighting contractors”
• “The top 3 hidden coverage gaps that brewery owners overlook”

✅ Decision-making insights

• “How to choose the right business insurance for your short-term rental properties”
• “SBA Loan Insurance 101: What every small business borrower must have in place”
• “How to structure commercial property insurance for multi-unit investors”

✅ Myths & misconceptions

• “The biggest mistakes medical spas make when insuring expensive equipment”
• “Why most general contractors underestimate their cyber liability risk”
• “The truth about business interruption insurance for specialty manufacturers”

✅ Checklists & step-by-step guides

• “Annual risk assessment checklist for vacant commercial property owners”